TRUSSCOMPANY · The company behind SMCC
WE MAKE MORNINGS HAPPEN.
TRUSSCOMPANY builds and runs Seoul Morning Coffee Club (SMCC).
Through community, platform, market and brand partnerships, we bring people together in the city’s mornings.
- EST. 2023.08.08
- HQ · DAEGU, KR
- SMCC · SEOUL, KR
01 · About
Who
we are.
Truss Company · Since 2023
“We bring people
together in the morning.”
TRUSSCOMPANY is the company behind Seoul Morning Coffee Club (SMCC). Before the workday begins, SMCC hosts coffee chats, runs, reading sessions and raves at local cafés across Seoul.
Around this community, we run a platform for finding and hosting meetups, a store for program tickets and merchandise, and morning programs created with brands.
Hosts lead the meetups, cafés open their doors, and brands join in. We connect them all.
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01 / Open
Not exclusive
No membership, no joining fee, no requirements. Anyone who wants to come can join, on whichever day suits them.
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02 / Morning
Before work
Meetups happen in the morning, before work. We spend about an hour together, then everyone heads off into their day.
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03 / Local
Real places
We meet in person at local cafés in Seoul. Cafés that open early set the stage for every meetup.
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Warm connections with healthy, active people
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Mornings that change the rhythm of city life
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Wellness that brings life back into balance
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A community that brings every generation together
02 · What we do
Our
services.
Community → Platform → Market
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01 / CommunityLive
SMCC
Seoul Morning Coffee Club
An offline community that gets together before work to talk, run and read. Each month’s schedule is announced on Instagram.
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02 / PlatformLive
SMCC Global
Meetup platform
The place to find and sign up for morning meetups. Hosts open meetups, and participants use the map to find partner cafés that open early.
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03 / CommerceLive
SMCC Market
Online store
Our online store for program tickets (EVENT) and SMCC merchandise (MARKET).
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04 / MobileComing soon
SMCC App
iOS · Android
We’re building iOS and Android apps so you can get meetup alerts and sign up right from your phone.
Launch news will be shared on Instagram -
05 / PartnershipB2B
Brand Mornings
Brand collaborations · Ad production
We plan morning programs together with brands, handling everything from on-site operations to photo and video content.
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06 / OperationsIn-house
AI Operations
Operations automation
We’re moving meetup operations that used to be done by hand onto our own systems. An in-house work hub and AI assistant take repetitive work off our plate.
Internal system · Not publicly available
03 · Programs
Signature
mornings.
Every morning · 7 AM
Schedules change from season to season. For the latest, check Instagram and smcc.global.
04 · Collaboration
Brands
with us.
2024 – 2025
We’ve created morning programs with brands in sports, coffee, outdoor, culture, hospitality and mobility.
- Starbucks
- MUSINSA
- adidas
- PUMA
- Mizuno
- OAKLEY
- Oatly
- Columbia
- KOLON SPORT
- Disney
- LE SSERAFIM
- MMCA
- Hanatour
- Grand Hyatt Seoul
- Porsche
- KIA
- LG U+
- OLIVE YOUNG
A selection of the partner brands featured on the official SMCC website (smcc.co).
05 · Company
Company
info.
Corporate information
- Company name
- TRUSSCOMPANY Co., Ltd.
- Legal name (Korean)
- 주식회사 트러스컴퍼니
- CEO
- Park Jaehyun
- Business Registration No.
- 605-87-02672
- Established
- 2023-08-08
- Business type
- Information and communications · Services
- Business items
- Digital-content community operation · Advertising production and agency
- Head office
- Room 1640, 16F, 586 Gukchaebosang-ro (Dongseong-ro 2-ga), Jung-gu, Daegu, Republic of Korea
Postal code 41937 - Phone
- 0507-1441-1228
- [email protected] Partnerships
[email protected] Market inquiries